Privacy Policy and Data Storage – Nordeye AB
At Nordeye, we value your privacy and adhere to the laws and regulations governing the handling of your personal data, in compliance with the EU General Data Protection Regulation (GDPR). This policy explains how we collect, use, and protect your personal data, as well as your rights in this regard.
1. Responsibility for Personal Data and Your Rights
Nordeye AB (559235-8062), Sveavägen 151, 113 46 Stockholm, is responsible for managing your personal data. We never share your data with third parties for marketing purposes outside of Nordeye. Data shared with third parties is solely used to provide our services to you, and we ensure that our third-party providers comply with GDPR.
Your Rights
- The right to know what personal data we process and why.
- The right to access a copy of your personal data.
- The right to correct and delete your personal data unless there are legal reasons for continued processing.
- The right to restrict the processing of personal data.
- The right to object to certain processing of personal data based on legitimate interests.
- The right to data portability, meaning you can receive your personal data in a machine-readable format and transfer it to another data controller.
- The right to refuse direct marketing. To exercise this right, please contact us at [email protected].
- If you are dissatisfied with how we handle your personal data, you have the right to file a complaint with the Swedish Data Protection Authority.
Contact Information
Email: [email protected]
2. Collection and Processing of Personal Data
We collect and process personal data in connection with your visit to our website, including data such as name, address, email address, phone number, and purchase information. This information is used to fulfill and deliver your order and improve our service.
2.1 Data Collected and Processed by Nordeye
A) Order and delivery data
B) Subscription data
C) Offers
D) Purchase information
E) Your visit to our website
F) Identity verification data
2.2 How the Information Is Used
A) To manage orders, prices, delivery, and payment
B) For subscription and ID numbers
C) For offers and promotions
D) To analyze purchase patterns and suggest relevant products
E) To improve your website experience through analysis of visitor behavior
F) To verify and secure your identity
3. Use of Data for Marketing Purposes
We use your data to improve your experience on our website and to send you marketing materials, promotions, and offers that may be of interest to you based on your previous purchases. You can opt out at any time by contacting us at [email protected].
We also share certain information with our IT and system providers. These parties comply with GDPR, and we have signed data processing agreements with them to ensure your data is protected.
4. Cookies and Third-Party Trackers
We use cookies to enhance your website experience and tailor our marketing. We use the following third-party trackers:
- Google Analytics (see Section 4.2)
- Mailchimp (see Section 4.3)
- Klarna
- Hotjar
- Microsoft Clarity
4.1 How We Protect Your Data in Third-Party Transfers
For transfers of data to third-party providers within or outside the EU/EEA, we have taken measures that meet GDPR requirements, including standard contractual clauses.
4.2 Google Analytics (GA)
GA uses methods such as cookies, stored on your computer, to analyze your website usage. You can prevent data collection (including your IP address) by downloading and installing a browser plug-in: [https://tools.google.com/dlpage/gaoptout?hl=en]. An opt-out cookie will be saved on your device. If you delete your cookies, you will need to click this link again. Cookies are stored continuously as long as you have given consent; otherwise, personal data is stored when you sign up for Nordeye’s newsletter.
4.3 Mailchimp
We use Mailchimp to send our newsletters. You can read about Mailchimp’s cookie management here: Mailchimp Cookies.
4.3.1 Mailchimp – Privacy and GDPR
We are committed to protecting your privacy and adhere to GDPR guidelines set out by the EU. When you sign up for our newsletters through Mailchimp, we collect and process your personal data solely to send you relevant information and updates.
To ensure your privacy and rights:
- Consent: By subscribing to our newsletters, you give explicit consent for us to process your personal data according to this privacy policy.
- Unsubscribe: You can unsubscribe from our emails at any time by clicking the unsubscribe link at the bottom of each email, which will immediately remove your information from our mailing list.
- Data Handling: We use Mailchimp to manage our email distribution, and Mailchimp also complies with GDPR and has implemented necessary security measures to protect your data. Read more about Mailchimp’s data management here: Mailchimp GDPR.
If you need additional information, have questions, or require assistance with unsubscribing, please contact us at [email protected]. We are happy to help!
4.4 Deleting Cookies in Your Browser
You can set your browser to accept cookies only with your consent and thereby prevent future cookies from being saved on your computer. If you wish to accept only Nordeye’s cookies, not those from our providers or partners, you can set your browser to “Block third-party cookies.”
How to delete cookies depends on your browser. You can find guidance through the browser’s interface or website. Here are some popular browsers and how to delete cookies in them (external link):
4.5 Klarna
We use Klarna as a payment provider. Klarna stores your personal identification number to process payments via invoice. To learn more about Klarna’s data handling, read here: Klarna Data Protection.
4.6 Hotjar
Hotjar tracks behaviors, not individuals. To protect visitors’ privacy, Hotjar provides anonymous insights into website usage rather than personal data. Visitors are assigned a unique user ID without personal information. Data collection involves automated processes that keep visitor data private within the browser, ensuring sessions remain private. Read more here: Hotjar Cookies. If you prefer not to be tracked, see here: Hotjar Do Not Track.
4.7 META
When you follow Nordeye on META platforms, such as Facebook or Instagram, we collect important data to understand and enhance your experience. This includes basic demographic data like age, location, and gender, as well as your engagement through likes, comments, and shares. By analyzing your behavior and interests, we tailor our content and offers to suit your needs. This data collection helps us improve our products and services and provides a more personal and meaningful experience for you as a customer on our META platforms.
5. How Long We Store Your Personal Data
Personal data is stored as long as necessary to process your order and fulfill our contractual obligations. Marketing data is retained until you unsubscribe or object to direct marketing. Cookies are stored for up to 26 months.
6. Use of AI Technology
We use AI technology to enhance certain texts, materials, and marketing methods. We ensure that all data processing is carried out in compliance with GDPR.
7. Secure Data Transmission
We transmit your personal data securely through encryption and use SSL certificates to protect your information. In the event of a data breach, you will be notified immediately in accordance with GDPR requirements.
8. Cookies and Consent
To improve your user experience and customize content on our website, we use cookies. A cookie is a small text file stored on your device when you visit a website. In accordance with GDPR and the ePrivacy Directive, we require your consent to store certain types of cookies on your device.
8.1 Consent Management
When you visit our website, you will see a cookie banner where you can select the types of cookies you want to allow. You may provide or withdraw consent at any time, either via the cookie banner or by adjusting the settings in your browser.
8.2 Types of Cookies We Use
- Essential Cookies: These are necessary for the basic functions of the website, such as managing your shopping cart and enabling secure login. These cookies cannot be turned off in our systems.
- Analytical Cookies: These cookies help us analyze how visitors use the website and provide us with information to improve functionality and the user experience.
- Marketing Cookies: Used to create a personalized experience on our website and to target marketing. They can be used to show relevant ads based on your browsing history.
8.3 Third-Party Cookies
We work with several third-party providers to improve our service, including:
8.4 Cookie Duration
Cookies are stored for up to 26 months or as long as you have given your consent. You can change this by adjusting your cookie settings in your browser.
8.5 Profiling and User Analysis
Some cookies are used to analyze user behavior and create a profile to better understand and meet your interests. You can object to this use by adjusting the cookie settings or contacting us at [email protected].
Last updated: 2024-11-13
